There are many ways to use technology to grow your MLM network. In fact, as an entrepreneur in network marketing it is critical to get “over your fears” of technology and embrace the exponential exposure and growth through limitless lead generation for your MLM team.
“Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.”
-Bill Gates
Bill Gates is an entrepreneur that not only embraced change he created the methods to advance MLM networks. Through his technological innovation, keen business strategy and aggressive competitive tactics, he and his partner Paul Allen built the world’s largest software business, Microsoft. In the process, Bill Gates became one of the richest men in the world. To make your mark in network marketing, use the technology systems like blogging, auto responders and online lead generation to grow your MLM network.
“The new information technology -internet and e-mail- have practically eliminated the physical cost of communications.” (traditional marketing)
-Peter Drucker
Peter Drucker is known as the man who invented management. Drucker states that technology has drastically changed how we execute work in the workplace. Embrace technology or get left behind. Organizations continue to find the most effective use of social networking, video conferencing to communicate and share ideas. Specific technology skills MLM networks must take advantage of are video blogging, YouTube, Facebook and Twitter.
The Apple iPad developed by Steve Jobs, for example, continues to give businesses the ability to organize data faster and efficiently. The information barriers held up by government and corporations continue to shatter as consumers online make in-roads with technology that allow them to integrate themselves deeper into organization behavior and results.
Throughout his career, Peter Drucker studied these technological trends as he was coaching executives and the teams they were responsible for from the horse and buggy to the automobile, the main frame the size of the house to a computer the size of a pocket watch. Technology has come a long way! As a MLM, you need to follow Drucker’s lead and study technology. In other words, get on board or get left behind.
In addition, a number of experts identify other benefits to technology including:
-promotes information sharing (training, proven methods skill development)
-reduces duplication of work and individual effort (post once on YouTube on a blog or capture page and be viewed 24/7, 365 days a year)
-lowers maintenance and training cost (train at home anytime of the day)
-optimizes for total return on investment (post once and be viewed by millions from all over the world)
-increases shared knowledge base (tested methods can be duplicated by MLM downlines)
-strengthens enterprise security and reliability (establish yourself as a proven leader using technology)
-promotes “one-stop-shopping” for products and services (quality leaders promote quality products and services and make them available online)
-increases efficiency and effectiveness (provide your knowledge and resources one time and
-provides a clear linkage to business priorities (MLM priorities include lead generation, skilled leaders in the network and cutting edge technology training resources)
-facilitates worldwide communication (WWW opens MLM products and services to the world)
-helps simplify decision-making processes (easy access to critical information required to make the correct decisions)
As a MLM network marketer, our business model needs to harness technology by capitalizing on the dramatic rise in information to combat increased competition as well as overcoming the decrease in prospects attention.
Cassie Findley is network marketer and faculty member in the Entrepreneur Department within the Business School. She has researched and developed training materials for over a decade. Technology provides the venue to work smarter and maximize impact automatically. Free training reveals how to quickly move your business into profit without hounding your friends and family. Technology is an asset to reach hundreds of thousands of fresh leads every single month that are already interested in joining a network marketing business.
